Privacy Policy
Effective Date: February 15, 2026
Authentica Photo (“Authentica,” “we,” “our,” or “us”) is a division of Headshots Matter Inc., based in Ontario, Canada.
We respect your privacy. This policy explains what information we collect, how we use it, and how it is handled.
By using this website, you agree to the practices described below.
1. Information We Collect
We may collect the following information when you use our website:
Information you provide directly
Name
Email address
City or location
Details submitted through inquiry or contact forms
Information collected automatically
Basic website analytics data (such as pages visited, time on site, general location by country or region)
Technical data such as browser type or device type
We do not collect sensitive personal data unless you voluntarily include it in a message to us.
We do not collect payment information through this website unless clearly stated.
2. How We Use Your Information
We use information to:
Respond to inquiries
Connect you with a listed photographer
Share relevant details with a selected photographer when you request contact
Improve website content and usability
Maintain basic administrative records
If you submit an inquiry about a photographer, your name, email address, and relevant message details may be shared with that photographer so they can respond directly.
We do not sell personal information.
3. Lawful Basis for Processing (For UK, EU, and Similar Regions)
Where applicable, we process personal information based on:
Your consent (when you submit a form)
Legitimate business interest (operating and improving the directory)
Legal obligations where required
You may withdraw consent at any time by contacting us.
4. Data Storage and Retention
Information is stored securely using standard website hosting platforms and email service providers.
We retain personal information only as long as reasonably necessary to:
Respond to inquiries
Maintain internal records
Comply with legal requirements
If you request deletion of your information, we will remove it unless we are required to retain it for legal reasons.
5. Cookies and Analytics
Authentica Photo may use basic cookies or analytics tools to understand general website usage.
These tools help us see:
How visitors find the site
Which pages are viewed
General geographic regions of visitors
This data is aggregated and not used to personally identify individuals.
You can adjust your browser settings to disable cookies if you prefer.
6. Third-Party Links
Photographer listings may include links to external websites.
Authentica is not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies separately.
7. International Visitors
Authentica Photo is operated from Canada. If you access the website from another country, your information may be processed and stored in Canada or other jurisdictions where our service providers operate.
By using the site, you consent to this transfer where permitted by law.
8. Your Rights
Depending on your location, you may have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information
Object to certain types of processing
To make a request, contact us using the details below.
9. Children’s Privacy
This website is intended for individuals aged 18 and older. We do not knowingly collect personal information from minors.
If you believe a minor has submitted personal information, please contact us so we can remove it.
10. Updates to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top will reflect the most recent revision.
Continued use of the website indicates acceptance of any updates.
11. Contact
Dwayne Brown
Founder + Community Curator
Authentica Photo / Headshots Matter Inc.
+1 (613) 290-5737
authentica@headshotsmatter.com